Practical guides to UTM tracking, image compression, and calculating a sustainable freelance hourly rate.
Three step-by-step guides are live — every card opens the full article.
UTM parameters are short pieces of information added to the end of a URL. They help analytics platforms identify where a visitor came from and which marketing campaign directed them to your website.
Read articleThe challenge is finding the right balance between a smaller file and acceptable visual quality. The good news is that you can often reduce image sizes significantly without creating an obvious difference in appearance.
Read articleA sustainable hourly rate should reflect more than the amount you want to earn. It should also account for business expenses, non-billable work, time off, and other financial considerations.
Read article